On the surface, the following article is not that big of a deal.  However, the big picture point here is that the over-the-top Political Correctness has forced this situation instead of allowing the market to willfully adapt to the demands of the clientele.   Also keep the following in mind as you read that there are an estimated 2 million Muslims in the UK, a country of 60 million inhabitants.  This represents roughly 3% of the total population.


Domino’s pizza store takes pork off the menu to go ‘halal-only’

By Daily Mail Reporter
The Daily Mail (UK)
Last updated at 1:58 PM on 24th June 2009

Residents have threatened to boycott a Domino’s Pizza – after it took pork off its menu and now only offers halal food.

Customers in Blackburn are angry that the managers of the store – which is located in a heavily populated Asian area – made the move in a bid to attract more Muslim clients.

Toppings now include halal pepperoni, halal spicy beef sausage, and customers wanting a Hawaiian pizza traditionally topped with ham will be offered the new version which features halal cured turkey along with pineapple and mushrooms.

The takeaway in the Roe Lee area of the town has secured accreditation from the Halal Food Authority (HFA) in a bid to widen its appeal to nearby Asian residents.

Franchisee of the Blackburn store, Slawomir Szulc, said the move towards halal pizzas was vital if the takeaway was going to have a viable future.

He said: ‘I am delighted to be opening a 100 per cent halal Domino’s Pizza store to better serve the needs of local residents.

‘The store originally opened in October 2005 and has never performed particularly well.

‘We realised that we needed to widen our appeal and target the local Muslim community.

‘We tried adding in some additional pork-free toppings, but this still did not stimulate the business, potentially forcing us to close permanently.

‘But, after further consideration, we chose to go all the way and reopen as a 100 per cent halal store.’

But some residents have slammed the move on the grounds that they want to eat pork dishes and others saying they think that the halal slaughter method is cruel.

Mike Costa from Blackburn said: ‘They have now set their stall out to cater for Muslim customers. They won’t get my trade. That’s their business risk though so good luck to them.’

Another resident said: ‘This place has just lost our custom. Every week we used to order from there for a youth club, but after getting their ‘new’ menu it looks like Pizza Hut is now our place to go.’

Another fan said: ‘How long before K.F.C, Mcdonalds and Burger King start to alter their menus to suit.’

But the move has been backed by others.

One said: ‘I’m English, and I can assure you halal meat tastes much better. I always buy halal meat now.’

Domino’s has worked closely with the HFA, the UK’s leading accreditation authority for halal food, which has examined every stage of the pizza-making process.

The HFA also explores where ingredients are sourced from to how they are stored and prepared, ensuring Domino’s meets its strict criteria.

Masood Khawaja, president of the HFA, added: ‘We have been delighted to work with Domino’s to create this halal store.

‘Our team has been extremely impressed by the company’s commitment to halal.’

For meat to be deemed Halal, it must meet certain conditions. These include that the animal should be killed by having its throat cut and any flowing blood of the carcase should be completely drained.

A Domino’s in Birmingham became the first in the country to offer only halal food earlier this year and also caused anger among some locals.


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